Photography by Judy Johnson   |   Tab through photographs via maroon buttons above  
Whether you are an organization who needs to find a way to market your video to generate a lot of buzz for your growing business, a budding entrepreneur who wants to create a dynamic video for your website, or a talented independent filmmaker or musician who wants to finish work on your film but lacks adequate resources, Sha La La La Productions can make it happen as a full service video production company based in the Boston area.  more ยป

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Directly Directing Directors

Sunday, July 20, 2014

Doctors makes the worse patients? Ok, I can see how that's true.

We are our own worse critics?  Yep - I agree with that one from my experience.

Could you imagine directing Martin Scorsese in a movie? That would seem like an impossible task. If I said, "Hey Marty, could you give me a little more emotion?" I could only imagine the dirty looks.

There can be a difference of opinion on how a project can be shot provided there is healthy communication between two professionals and understanding the other person's point of view and experience goes a long way in a successful shoot.  Here's an example of what I mean. Last month on behalf of another production company outside of Boston, we were asked to shoot a kickstarter video.

The kickstarter video features Directors Trevor Bailey and Bill Singleton. The goal was to raise funds for their film Fade to Black, the Trigger Effect and outline what help they needed to role the film out nationally. 

Prior to filming, we had a chance to look at the film production's website and speak to Trevor and Bill about our plan for the shoot.  Through our dialogue I was able to see how experienced they were in the art of film making and direction.  It let me know that I had the freedom to toss around terms or phrases such as keylight, medium shot and blocking and know that they would understand what I meant.

This allowed me to focus more on the shoot itself and capturing their message effectively.  During the shoot, the collaboration continued as we dealt with tricky lighting, ambient noise (always a problem in urban shoots) and other issues. They were very open to trying different angles and approaches in capturing the right shot. Plus we had two extra hands when we needed to move the set around. Without having to explain, they understood the reasoning for moving the height of the teleprompter and re-working the positioning of the seats in fighting the bright sun. As fellow directors, they shared the motto of "doing whatever it takes" to getting a properly composed shot.

Sometimes there can be too many cooks in the kitchen, but sometimes when you get two different cooks working together, the result can be a wonderful and tasty fusion. Remember this?  


Bonus edition of Funny Footage Friday

Friday, July 18, 2014
(Warning the following comment is marketing geek talk, reader's discretion is advised)

I'll admit I had originally planned to release the footage exclusively in an e-mail campaign to generate buzz and interest to our site. I had sent the video over to the great folks at Wistia for their opinion. Kirsten Craft from Wistia astutely asked (and suggested), "Out of curiosity, why aren't you planning to share this on any of your social channels? .I had replied to her, with the "generating buzz" response, but after much thought, this type of strategy wasn't a right fit.  If the video offer specific content to a specific audience (such as an article of how to use a special technique to grow corn to farmers) it would be one thing. However it's a video geared to a general audience.

So Kristen, you are right, and for that, this Funny Footage Friday is dedicate to you and the staff at Wistia.

So without further adieu, here's a bonus "homemade edition" of Funny Footage Friday. #funnyfootagefriday, #fff

Do you agree with us agreeing with Kristen that the video was meant for social media channel? If not why? Let us know, we'd love to hear what you think.

Sha La La La Productions, NEDMA 2014 Bronze award winner for Best Online Video

Thursday, July 10, 2014
Clint Porte did an excellent job covering the NEDMA 2014 awards ceremony.  The only thing I can add is the award just arrived in the mail.  Safe to say we were so excited, that we had to take a picture of it and share it with everyone.  (photo down below).  

Sha La La La Productions, a full service video production company in the Boston area and now NEDMA 2014 Bronze award winner for Best Online video. I think I can get use to hearing that. :)

If you are curious about Sha La La La Productions  services in developing promotional or marketing videos, like our award winning video "HEY NEW ENGLAND BANDS" please feel free to contact me at The Portfolio section of our website showcases the variety of work we can do. If you simply have questions about video marketing and production, don't hesitate to get in touch either. We'd love to hear from you.